Peter Max X 7up

Peter Max is a name that's synonymous with the psychedelic art movement of the 1960s and 70s. His bold and colorful artwork has graced everything from album covers to clothing to postage stamps. But one of Max's most iconic collaborations was with the soft drink company 7UP. 

In 1969, 7UP hired Max to create a series of ads that would capture the essence of the "uncola" – a new, refreshing take on the classic soda. Max's artwork was a perfect fit for this new direction, with its vibrant colors and whimsical imagery. He created a series of ads that featured his signature psychedelic style, along with catchy slogans like "The Un in 7UP" and "The Cool Spot."

But Max's partnership with 7UP went beyond just print ads. He also created a series of collectible items, including glass bottles, t-shirts, and even a 7UP-branded van. These items are now highly sought after by collectors and enthusiasts of Max's art and 7UP memorabilia.

Max's collaboration with 7UP helped to usher in a new era of marketing that relied on artistic expression and creativity rather than straightforward sales pitches.

If you're a fan of Peter Max or just love vintage advertising, then Village Vintage in San Luis Obispo is the perfect destination for you.